Google Search remains the go-to news discovery platform

February 24, 2023

Google Search remains the top platforms for U.S. adults to research major news events but Gen Z seems to be more inclined to head to TikTok than other generations, according to a new survey. For publishers, TikTok is the new Facebook. As happened with Facebook years ago, publishers flocked to Facebook, only to slowly watch Facebook squeeze the life out of referral traffic and engagement. Google Search and news, by the numbers. Could AI chat in Google/Bing search drive more publishers to TikTok?

The source of this news is from Search Engine Land