Google’s Search Liaison, Danny Sullivan, recently revealed how he relays feedback from the public to others within Google. He proposes creating a tool to evaluate if a publisher’s content meets Google’s “helpful content” standards. “Can we have a helpful content tool? I’ve had publishers worried that one single page of whatever “unhelpful” content is will cause them to drop in rankings. Greater clarity around what makes content “helpful” remains a key demand from websites aiming to serve audiences rather than algorithms.