Google began rolling out the new Google Search Generative Experience (SGE) to people on the Search Labs waitlist. SGE adds generative AI capabilities to Google Search results. How To Get Access To Google SGE Via Search LabsTo access SGE and other experimental features, you must sign up for the Search Labs waitlist. Beneath the generative AI response, you can see the standard Google search results appear with organic search results, people also ask, and a knowledge panel. Typical search results would focus on content from the brand, followed by people also ask and organic search results.