Google search CPCs up 19%, pushing ad spend up 17%

January 30, 2024

Advertising spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. The report also found that mobile is continuing to lead the way in terms of generating Google search ad clicks:Mobile search ads: Spend was up 19% year-on-year, clicks were up 10%, and CPC was up 9%. Desktop and laptop search ads: Spend was up 15% year-on-year, clicks were up 2%, and CPC was up 13%. Tablet search ads: Spend was up 4% year-on-year, clicks were down 13% and CPC up 19%. The increase in Google search ad spend (and across other ad platforms and retail media networks) suggests that advertisers felt more confident in paid media at the end of what was a challenging 2023.

The source of this news is from Search Engine Land