In a YouTube video, Google’s Search Advocate, Daniel Waisberg, offers valuable tips on quickly spotting and analyzing the reasons for a decline in Google Search traffic. Waisberg demonstrates how, when combined with Google Trends, the Search Console Performance report can help you investigate shifts in traffic patterns. Analyzing Traffic Drops Using Search Console Performance ReportThe Search Console Performance report is an effective tool for understanding traffic fluctuations. To access the Performance report in Google Search Console, follow these simple steps:Log in to the Google Search Console website at search.google.com/search-console. In SummaryUnderstanding the reasons behind Google Search traffic drops is crucial.