Google Scrambles To Keep Up With AI-Powered Search Rivals

April 18, 2023

Google is reportedly rushing to develop a new artificial intelligence (AI)-powered search engine in response to threats from competitors like Microsoft’s Bing. Google’s Magi ProjectThe New York Times says that Google is working on a new search engine that uses AI. This future search engine, “Magi,” aims to provide a more customized and user-friendly experience. Updating its search engine has become crucial for Google to protect its $162 billion search business. Even though the Magi project will enhance the current search engine with new features, Google will still show ads in search results.

The source of this news is from Search Engine Journal