Google Scrambles To Keep Up With AI-Powered Search Rivals

Google is reportedly rushing to develop a new artificial intelligence (AI)-powered search engine in response to threats from competitors like Microsoft’s Bing. Google’s Magi ProjectThe New York Times says that Google is working on a new search engine that uses AI. This future search engine, “Magi,” aims to provide a more customized and user-friendly experience. Updating its search engine has become crucial for Google to protect its $162 billion search business. Even though the Magi project will enhance the current search engine with new features, Google will still show ads in search results.