Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. PMax reporting guide. The Getting Started new guide offers a checklist of concepts and tasks tailored to each of the three Performance Max campaign types:Standard Performance Max campaignsPerformance Max campaigns for retailPerformance Max campaigns for travel goalsAsset Requirements. PMax reporting guide. This guide provides troubleshooting steps for addressing issues with your Performance Max campaign if it is not performing as expected.