Google rolls out new AI features in SGE to boost product visibility and conversions

Google is introducing new generative AI capabilities for advertisers in SGE to mark the start of the holiday season. Photo search shopping. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers towards making purchases. "In fact, SGE shows more links, and links to a wider range of sources, creating new opportunities for content to be discovered. Read 'How Search Generative Experience works' by Search Engine Land contributor Michael King for more information on SGE.