Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Why we care: Brand restrictions with broad match will help marketers increase the reach of their campaigns, while brand restrictions give marketers control over their Performance Max campaigns. A Google spokesperson told Search Engine Land:“[Advertisers can] expand the reach of your brand campaigns with new brand restrictions for broad match. That’s why we’re rolling out brand restrictions. Go deeper: You can read Google's Brand Settings for Search and Performance Max guide for more information.