Google rolls out brand restriction settings to all advertisers

Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Why we care: Brand restrictions with broad match will help marketers increase the reach of their campaigns, while brand restrictions give marketers control over their Performance Max campaigns. A Google spokesperson told Search Engine Land:“[Advertisers can] expand the reach of your brand campaigns with new brand restrictions for broad match. That’s why we’re rolling out brand restrictions. Go deeper: You can read Google's Brand Settings for Search and Performance Max guide for more information.