Google rolled out new site names, favicon and sponsored label on desktop search

Google has rolled out the site names, updated favicons, and sponsored labels on desktop search after launching this on mobile search last October. Google has been testing the desktop version since last November, and now it is officially live both on desktop and mobile search. Google back in October explained that Google Search uses a number of ways to identify the site name for the search result. In fact, Google rolled out the “Sponsored” label in mobile search last October and today on desktop, officially replacing the “Ads” label from January 2020. With any change to Google Search and the design of the search results, searchers may click differently.