Google Reveals How It Catches Fake Local Business Reviews

Google published a blog post that shared that they updated their machine learning systems in order to catch and remove more fake reviews, fake business listings and fraudulent contributed images and videos. How Google Catches User Contributed SpamGoogle is using brand new machine learning models to catch and remove fake and fraudulent content. They also deploy a machine learning model to scan content that is already published, to catch fake content that may have slipped through the initial reviews. Blocked 20 million attempts to create fake business profiles. Catching fraudulent activities on Google Maps is important for both the people who depend on the business reviews and the businesses who have businesses listed in the system.