Google was competing with the publisher with the publishers content for regular keyword searches like Mexico Travel Tips. The publisher tweeted a screenshot of the SERPs with a huge search feature that uses all of the publisher’s content. He tweeted:“They are doing this across all travel searches – unbranded and branded alike. The comments show it is a prisoner’s dilemma as long as Google has a monopoly on search …”Google RespondsGoogle’s SearchLiaison (aka Danny Sullivan) responded with an explanation of what’s going on. They explained how the rich result that uses the entirety of the publisher’s content also features a link back to the publisher’s webpage.