Google has confirmed it’s going to provide more information about the ads it serves the EU and Turkey. In the next few months, the search engine will share insights like targeting information and ad subject matters within its Ads Transparency Center for the first time. Why we care: Transparency is a good thing for Google users and advertisers, as it can help increase trust in Google, as well as the advertisers behind the ads shown in the EU and Turkey. This means providing greater transparency about who our advertisers are, where they are located and which creatives they have served through Google." Deeper dive: For more information about Google advertisers as well as the ads they have ran on Google, check out the Ads Transparency Center, which was launched earlier this year.