Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads account may have already received a message advising of the new import conversions recommendation. Importing the data will make life easier for marketers as they can access their web and app conversion in Google Ads, meaning they don’t need to revert back to GA4. This ultimately results in maximizing profits and cutting costs in Google Ads. To get the most useful and accurate data and take advantage of Google's latest features, read the search engine's GA4 Recommendations guide.