Google publishes new link best practices

Google has published a new link best practices in their SEO and search developer documentation. The new document now reads, “Generally, Google can only crawl your link if it’s an <a> HTML element (also known as anchor element) with an href attribute. Here are examples of links that Google can and can’t parse:”Anchor text placementGoogle said, “Anchor text (also known as link text) is the visible text of a link. Place anchor text between <a> elements that Google can crawl.”Google also provides some examples of good and bad written placement anchor text. So anything Google publishes on the topic should be read by SEOs for them to make decisions about how to manage their link building and management practices.