Google Presentation May Change How We Think About Ranking

However, the main point of the presentation wasn’t that Google doesn’t look for author pages. The topic of the presentation was how Google’s guidance may not sufficiently take into account how those outside of Google may interpret it. Danny wrote:“The gap between what Google says to creators and what creators hear about being successful in Google Search needs to get better. As a consequence, that may also change how we should think about Google’s algorithms. As can be seen clearly now is that the SEO industry might want to consider slowing down to rethink Google’s documentation because Google may be doing that as well.