Generative AI is making its way to Performance Max (PMax) campaigns – in the form of both text asset creation and AI image generation, Google announced at Google Marketing Live 2023 today. Google AI will then start “learning about your brand.”Sample questions from the visuals include:Where will people go when they click your ad? PMax campaigns will then be populated with assets, including text and other assets. With this implementation, Google AI in PMax campaigns advertisers can generate images while setting up campaigns directly within the web interface. Other additions to Performance Max campaigns include an enhancement to the new customer acquisition goal and a re-engagement goal for Performance Max campaigns.