Google pilots new PPC ad format

March 01, 2024

Google confirmed it is testing a new PPC ad format. The lack of information surrounding the new ad format has drawn criticism from advertisers. First spotted: The new ad format was first flagged by Anthony Higman, CEO of online advertising agency Adsquire, who shared a preview on X:He posted: “These aren’t LSAs, they’re PPC ads. The new ad format lacks clear information on costs and metrics, making it difficult to monitor and optimize campaign performance. Read our PPC marketing guide for more information on how PPC ads work.

The source of this news is from Search Engine Land