Google Perspectives: How This Search Filter Delivers Diverse Viewpoints With Engaging Social Content

Google Perspectives, a search filter unveiled at Google I/O that displays content with viewpoints about your query is now available on mobile. This article explores the top types of content in Google Perspectives, the search filter’s effectiveness at delivering timely content, and how to appear in filtered results. Interestingly, after years of debate about whether social signals are a ranking factor, Google includes the number of video views, comments, and likes for social content in Perspectives search results. Promote content to drive the social signals that Google Perspectives displays with results, including video views, likes, and comments. To gain visibility in Google Perspectives, create valuable content for your ideal audience and optimize it like the examples above.