Google Performance Max: Everything you need to know

Here’s everything you need to know about Google’s Performance Max campaign so that you can keep those needles moving in the right direction. Performance Max in action: Sample campaign structuresSetting up a Performance Max campaign can be tricky if you don’t know what you’re doing. Best practices: How to set up, optimize, monitor, and report on Performance MaxReady to create and run your first Performance Max campaign? Follow along with this detailed walkthrough to maximize your performance with Performance Max with everything you need to know to set up for success. Read more: How to set up Performance Max campaigns the right wayOptimization stageWhile there aren't many levers to directly optimize Performance Max campaigns, that doesn’t mean you can’t shape them.