Google is set to roll out new AI features in Performance Max for all U.S. advertisers by the end of the year. Google reassures advertisers that, while using AI to generate creatives, they will retain control. By early 2024, all accounts will be able to edit images using the Google Ads asset library. Google Ads has set up safeguards to stop its systems from dealing with inappropriate or sensitive requests or suggesting ads that break its company policies. Visit the Google Ads Help Center for more information on asset generation in Performance Max and Google's AI Essentials.