Google: Overfocusing On Links Could Be A Waste Of Time

April 02, 2024

Google’s John Mueller answered a question on Reddit about backlinks and suggested that overfocusing on links could be a waste of time, a statement that fits a pattern from Google over the past six months. This is what was asked:“I have a couple backlinks on google search console on the “external links” page and I know recently I have gotten a few more. Google Has Signaled That Links Are Less ImportantOver the past six months Google has been saying and hinting that links are less important than they used to be. Before:“Google uses links as an important factor in determining the relevancy of web pages.”After:Google uses links as a factor in determining the relevancy of web pages. John Mueller even gave a hint two years ago that the role of links was going to become less important.

The source of this news is from Search Engine Journal