Google’s John Mueller answered a question about paying for guest posts and offers solid advice on the right way to approach paid guest posts that Google is okay with. Google’s John Mueller On Paid Guest PostsIn a Google SEO Office Hours recording, a person related that every site they approach for guest posts requires payment. They wanted to know if paying for a guest post was against Google’s policy even though the paid guest post was “valuable content.”This is the question:“Most websites only offer the option to purchase a “guest post” (to gain a backlink) from them nowadays. Paid Guest Posts with links are advertisements as far as Google is concerned. Paid guest posts are a great (and economical) way to advertise a site but a poor way to build links.