Update: On August 25, Google announced the rollout of the “Helpful Content Update” has begun. Next week, we will launch the “helpful content update” to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic. With the Helpful Content Update, Google introduces a new ranking signal to evaluate the quality of website content across all pages. The Helpful Content Update is part of a comprehensive Google project to get website owners to focus on helpful, user-centric content. The three evaluation factors: expertise, authority and trustworthiness also seem to play an essential role in the upcoming Helpful Content Update.