Google must face some advertisers’ antitrust claims, says U.S. judge

March 06, 2024

Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. judge has ruled. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools, have been dismissed. The advertisers claim that Google monopolizes the ad exchange market, leading to higher ad prices for advertisers and limiting their access to more budget-friendly alternatives. The decision to strike out some claims while allowing others to proceed was made by U.S. District Judge Kevin Castel. And when publishers choose to use Google tools, they keep the vast majority of revenue.

The source of this news is from Search Engine Land