Google, Microsoft generative AI experiments concern advertisers

Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Digital marketers are calling on Google and Microsoft to give them the chance to opt out of their ad placement experiments in response. Google announced last month that it was planning to use existing search ads in experiments with its new Search Generative Experience. Get the daily newsletter search marketers rely on. We've asked Google and Microsoft to comment on our story and will update if we hear back.