Managing your Google Merchant Center dataThe Google Merchant Center offers a suite of reports to enhance your online advertising strategy. Merchant Center data via Content APILeveraging the Shopping Content API with Google Scripts offers a robust and dynamic way to access and manage your Merchant Center data. Merchant Center Data via BigQuery data transferTransferring Merchant Center data to BigQuery is a game-changer for marketers and data analysts when dealing with significant data. It exports data daily from the Google Merchant Center and Google Ads to a user’s Google Cloud project. Using Google Merchant Center data for retail successGoogle Merchant Center offers a treasure trove of free analytics that can give your online retail strategy an edge.