Google Marketing Platform launches new API with enhanced capabilities

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. With this update, organization details are now part of the accounts list in the Admin API, creating a direct connection between the existing Admin API and the new Google Marketing Platform Admin API. What is Google Marketing Platform? Google Marketing Platform combines the advertising services of DoubleClick with Google’s own advertising and analytics tools in one place. To use the tools provided by the Google Marketing Platform, specialists are required to obtain relevant certifications.