Google Marketing Live 2023 made it clear that AI is going to change the role of digital marketing in a big way. Gill noted that smaller businesses in particular that perhaps do not have the budget to hire human contractors would benefit from using AI tools. I'm curious to see if AI will give me and my competitors similar copy or will AI copy be tailored to my unique brand?" Issues around AI imageryLiu was also excited about Google's launch of AI tools that can create unique images. There are always trends, but I was surprised at seeing all the tools Google is launching.