The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI. There will soon be AI here, AI there and AI everywhere in your Google Ads account. Here’s a recap of everything you need to know from Google Marketing Live, with links to our full coverage of each major announcement. You can now create Google Ads campaigns with Google AI-driven chat directly within the Google Ads interface. This new asset creation feature allows Google AI to do some of the heavy lifts (or at least get you part way there) with AI, all via chat.