Google is introducing an experimental feature in Google Maps that uses AI to help users discover local businesses that meet specific needs. AI-Powered DiscoveryThe new feature utilizes large language models to analyze Google Maps’ database of over 250 million places, photos, ratings, reviews, and more. After entering a conversational search query, Google Maps will suggest personalized recommendations for businesses, events, restaurants, and activities in the area. The launch represents Google’s latest effort to integrate generative AI into Maps and transform how users find and explore local businesses. Implications For Local SearchThe implications for local search and customer discovery could be significant, potentially driving more qualified traffic to niche businesses or lesser-known attractions and events.