Google Local Service Ads roll out impression share data

December 06, 2023

Google has rolled out impression share data for Local Service Ads (LSAs). Impression share is the percentage of times your ad shows up compared to the total number of times it could potentially appear. Impression share is a key metric for assessing the visibility and effectiveness of an ad campaign, enabling marketers to better understand performance and optimize more efficiently. Commenting on the screenshot, Turner wrote:“Seeing IS metrics in selected Google LSA accounts – could be useful. Digital marketing expert Anthony Higman commented that the rollout of impression share data could help improve the accuracy of reporting.

The source of this news is from Search Engine Land