If you’re searching for attractions during your trip, Google Local Pack also suggests other activities to discover in the same location. Why the Google Map Pack matters for SEOIf your business serves customers locally, using all the benefits of the Google Map Pack is crucial for your local SEO. According to feedback from experts in local search, the top factors impacting Google Map Pack rankings include:Primary Google Business Profile category. Another interesting finding in Local Pack SEO is the impact Google Business Profile services have on local rankings. Bonus recap of everything about local SEOGetting into the Local Pack is impossible without taking advantage of the local SEO strategies we mentioned.