Google: Linking To Authoritative Sites Won’t Help SEO

Google Search Advocate John Mueller recently corrected a common misunderstanding about linking to popular sites like Wikipedia while conversing online with the SEO community. He clarified that linking to sites like Wikipedia won’t impact search rankings, dispelling a myth that has persisted among SEO practitioners. This relates to how outbound links from a website can impact its SEO and ranking. The user wanted to know if search engines view the small site as more credible when it links to well-known, authoritative sites. The focus should be on linking to genuinely valuable sites for users, not just chasing authority or links.