Google launches privacy-focused measurement tool for advertisers

March 08, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. However, Google plans to make it accessible to all marketers and data scientists in the near future. Actionability: Meridian can help marketers to make better decisions by offering rich data inputs, model guidance, and cross-channel budget optimization. Meridian can help marketers to make better decisions by offering rich data inputs, model guidance, and cross-channel budget optimization.

The source of this news is from Search Engine Land