Google launched 2 new asset creation and customer acquisition tools

You’ll also be able to remove any automatically created assets that you’d prefer not to include in your ads. Additional languages for automatically created assets will be launched later this year. A new customer acquisition goal for Search campaigns has been launched globally. By combining the new customer acquisition goal with bidding strategies like Maximize conversion value with a target ROAS, advertisers can prioritize and target high-value customers. The new customer acquisition goal has two modes that help you to reach your campaign goals:Value New Customer: Bid higher for new customers than for existing customers.