Google Ads is no longer maintaining individual and ad group keyword forecasting in Keyword Planner. How Keyword Planner works. Keyword Planner is a tool that can indicate a keyword’s performance potential. Ginny Marvin said on X (formerly known as Twitter):"Few advertisers were using individual & ad group keyword forecasting in Keyword Planner so as of this summer we’re no longer maintaining these forecasts in our system." Read Google's Keyword Planner guide for more information.