Google is upgrading Vehicle Ads to Performance Max

August 26, 2023

Google will automatically upgrade vehicle ad campaigns to Performance Max (PMax) from September. For advertisers not already using vehicle ads, PMax with vehicle feeds will be available in open beta in the US and Canada, and closed beta in Australia. "Performance Max unlocks new Google Ads channels and inventory for your campaign, including Search, YouTube, Display, Discover, and Gmail." "With the Insights page for Performance Max, you will now have access to new insights that can help inform your business and marketing strategy. Read Google's Vehicle Ads announcement in full for more information.

The source of this news is from Search Engine Land