Google is updating Local Services Ads verification process

March 06, 2024

Google confirmed it’s updating the verification process for Local Services Ads. However, there are additional reports suggesting that a broader verification process update is in the works to address spam issues within the Local Services Ads (LSA) program. To maintain the continuity of your Local Services Ads, the business owner or senior partner in your firm or practice must also pass an identity check. Moreover, any featured professionals will be required to undergo an identity check to continue appearing in your ads. Affected advertisers will receive an email from Google seven days before the initiation of the identity verification process for their business.

The source of this news is from Search Engine Land