Google Is Still Gen Z’s Top Search Engine, Study Shows

This suggests a shift in search habits between Gen Z and millennials, who came of age during Google’s rise to dominance. The Current Landscape Of Internet SearchesDespite the perceived competition from social media platforms, Google remains the leader in the search engine market. While social media is becoming a bigger part of how people search, traditional search engines like Google still dominate. FAQ In the context of SEO and online marketing, what are the implications of Gen Z’s shifts in search habits? The data on Gen Z’s search habits have several implications for SEO and online marketing strategies: Marketers should consider diversifying their SEO tactics.