Google is rolling out programmatic bidding for limited ads

December 09, 2023

Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024. This new serving mode enables contextual programmatic demand for publishers serving limited ads and allows demand from:Google Demand. This inventory requires the use of the invalid traffic-only cookie as it plays a crucial role in safeguarding against invalid traffic, a prerequisite for programmatic demand. Programmatic demand is a feature that can boost your earnings from Google ads in your Web Stories. Read Google’s limited ads guidance for more information about this change and how to prepare.

The source of this news is from Search Engine Land