To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024. For marketers heavily dependent on targeted advertising through third-party cookies, delaying Chrome’s phase-out until the end of the year could come as a huge relief. The program is specifically designed for embeds and services that use third-party cookies and meet Google’s strict eligibility criteria”Advertising-related services won’t get approval. After you submit your application for the third-party cookie deprecation trial, Google will review your request.