Google’s core updates have often resulted in a traffic increase or decline for some websites. However, after the latest updates and possible bugs in Discover, publishers have noticed an unprecedented drop in website traffic and visibility in Google Search. The abruptness of this change highlights the volatile nature of digital content strategy in the wake of these core updates. Google SearchLiaison, in response to the growing concerns, stated their willingness to examine individual sites shared by publishers. Reports of traffic declines due to updates and bugs are a stark reminder of the volatile nature of the digital marketing world.