Google introduces new Limited Ads Serving policy

Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The Limited Ads Serving policy will apply when an advertiser targets specific brands in their campaign but the relationship between the ad and brand is unclear, Google said. Google Ads shared how it will gauge an advertiser’s trustworthiness based on its track record:User feedback : Google Ads will closely monitor user feedback and consider negative and positive reviews. Advertising history : Google Ads will analyze whether advertisers have a good track record of adhering to its advertising policies. Advertisers without a record of good behavior could have their impressions limited under this policy until they build their track record, a Google Ads spokesperson told Search Engine Land: