Google: Incremental Improvements May Not Impact Rankings

April 01, 2024

In a recent episode of Google’s Search Off the Record podcast, John Mueller, a Search Advocate at Google, cautioned site owners against overly fixating on incremental improvements to their Core Web Vitals scores. Core Web Vitals, a set of user-centric metrics measuring website performance, have been a focal point for many since Google announced they’re used in ranking systems. You can hear the full discussion in the episode linked below, starting at the 24:04 mark:Why SEJ CaresMueller’s comments provide insight into Google’s perspective on Core Web Vitals and SEO. Overinvesting time and resources into chasing minor improvements may not yield the desired results in search rankings. By considering these points, you can develop a well-rounded strategy that balances Core Web Vitals with other factors, driving better results for your website.

The source of this news is from Search Engine Journal