Google hits back at report criticizing the Privacy Sandbox

February 16, 2024

Google is disputing claims made about Privacy Sandbox by an IAB Tech Lab report. Google responded by stating that the report contains “many inaccuracies” and “ignores” the broader goal of the Privacy Sandbox, which is to improve user privacy while still enabling effective digital advertising. If Privacy Sandbox disadvantages smaller businesses as the report suggests, exploring alternative solutions might be worthwhile ahead of the deprecation of third-party cookies. :Corrections to assumptions or use case gaps that are supported by the Privacy Sandbox APIs. Google said in a statement:“The Privacy Sandbox APIs provide building blocks that support business goals while preserving privacy for people.

The source of this news is from Search Engine Land