In a company blog post, Google detailed upcoming changes to Search, Maps, and Merchant Center aimed at helping small businesses stand out. New “Small Business” Labels In Search & MapsAmong the new features, Google is adding a “small business” label to qualifying companies’ Search and Maps listings. This label should make it easier for shoppers to find and support small businesses during the critical shopping season. Businesses can identify as small businesses in Google’s Merchant Center and Business Profile platforms. Holiday Season Critical For Small Business SalesThe holiday season represents a major sales opportunity for many small businesses.