Google Further Postpones Third-Party Cookie Deprecation In Chrome

Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. Chrome’s Third-Party Cookie Phaseout Pushed To 2025Google states it “will not complete third-party cookie deprecation during the second half of Q4” this year as planned. Transition Period & ImpactIn January, Chrome began restricting third-party cookie access for 1% of users globally. However, the latest delay gives websites and services more time to migrate away from third-party cookie dependencies through Google’s limited “deprecation trials” program. Publisher & Advertiser ImplicationsThe repeated delays highlight the potential disruption for digital publishers and advertisers relying on third-party cookie tracking.