These foundational factors directly impact a site’s performance in search results. Technical SEO: Foundation Before InnovationTechnical SEO involves optimizing a website’s architecture and infrastructure to improve crawling and indexing by search engines. Unlike content creation or promotion, technical SEO focuses solely on the behind-the-scenes elements of a site. First, mastering the basics of technical SEO is essential before delving into advanced tactics. They advised that websites can significantly improve SEO performance by focusing on these areas.