Google explains why Ad Strength is ‘so important’ as it addresses industry concerns

April 09, 2024

‘Ad strength score doesn’t matter’Mateja Matić, founder of Dominate Marketing and an expert in online marketing for over a decade, shared his perspective on Ad Strength. “I believe that they will soon make Ad Strength a factor of ad rank. About two months ago a rep who reached out to us said in an email that ‘ad strength’ is a factor of ad rank. When I lost it on him and said ‘excuse me but ad strength is not a factor of ad rank’, he backtracked.”“Either way, Ad Strength will probably influence ad rank in the future, which is disappointing. Using Ad Strength as a guideA low Ad Strength score could help explain a lack of impressions for your campaigns.

The source of this news is from Search Engine Land